Speedy turtles fc

During this project, I directed the complete creative strategy for a brand new professional soccer organization, taking ownership of brand identity development, visual standards implementation, and comprehensive design execution across all touch-points including digital platforms, print materials, merchandise, and event collateral.
My leadership extended to spearheading the organization's Atlanta market launch, where I planned and executed an integrated social media campaign paired with a
strategic brand activation event that successfully established community presence and meaningful stakeholder engagement. Throughout the project, I managed
high-profile partnership marketing initiatives and tournament branding efforts, producing targeted assets for  The Soccer Tournament (TST) while enhancing the
organization's visibility and credibility across the broader professional sports ecosystem.

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To see how my team and I brought this to life, check out the official Speedy Turtles FC instagram page.