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Project Summary
Contribution
Lead Designer
Illustrator
Description
Creative development and execution of product specific social campaigns.
Scope
Paid & Organic Graphics
In Feed Graphics
Platform
Procreate
Adobe Fresco
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Stone brewing
Brand & Product Analysis
Analyzed product features, target audience demographics, and competitor social media presence. Identified platform-specific requirements (Instagram and Facebook) and trending visual styles
that resonate with the Stone's community.
File Prep & Handoff
Prepared final files in all required formats and specifications. Organized assets with clear naming conventions and delivered complete package to social media team.
The Process
Design & Content Creation
Developed eye-catching graphics featuring product photography with on-brand colors, typography, and messaging. Created multiple format variations (posts, stories, carousels) optimized for specs and best practices.
Review & Approval
Shared designs with marketing team and key stakeholders for feedback. Ensured all graphics met brand guidelines, messaging accuracy, and legal compliance before final approval.
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Buenaveza x Cinco de Mayo
This Cinco de Mayo campaign was designed to generate excitement for
the holiday while strengthening personal connection to the Buenaveza brand.
By showcasing the signature flourishes from the can and packaging against a universal beach backdrop, the design created an ownable moment that resonated with diverse audiences.
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Delicious Days of Summer
This campaign aimed to showcase
the entire Delicious family of beers—Standard IPA, Hazy IPA, Citrus IPA,
and Double IPA—demonstrating that like any family, each beer has its own unique qualities and personality.
The goal was to help consumers discover which Delicious beer best fits their individual tastes and occasions.
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This campaign was created to support the launch of West Specific, a Brewery Exclusive. Working closely with the social media team, we designed a phased approach with three teaser posts to generate buzz leading up to launch, plus three official launch posts announcing the beer's availability at Stone locations.
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This campaign was created to support the launch of She's the Brewer, a Brewery Exclusive. Working closely with the social media team, we designed a phased approach with three teaser posts to generate buzz leading up to launch, plus three official launch posts announcing the beer's availability at Stone locations.
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This campaign was created to support the launch of Lifeblurred,
a Brewery Exclusive. Working closely with the social media team, we designed a phased approach with three teaser posts to generate buzz leading up to launch, plus three official launch posts announcing the beer's availability at Stone locations.
Note: this set of assets were made in the middle of Meta changing their sizes around.
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This campaign was created to support the launch of 29th Anniversary, a Brewery Exclusive. Working closely with the social media team, we designed a phased approach with three teaser posts to generate buzz leading up to launch, plus three official launch posts announcing the beer's availability at Stone locations.
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